New provisions on the protection of the "Made in" brand applicable only for goods manufactured after the 15 August 2009

The Italian Customs, with the Notices n° 110635 of 11/08/2009 and n° 111601 of 13/08/2009, find a remedy to the lack of a transitional period in the art. 17, law 99/2009, concerning the entry into force of the new provisions on protection of the "Made in Italy" brand (see our article), sharing the interpretation proposed by the Ministry for the Economic Development, according to which the rules introducing an obligation for operators to appose on goods manufatured abroad and marketed in Italy with trademarks of Italian companies, an indication sufficient to avoid any error concerning their real foreign origin, are applicable exclusively to those goods manufactured ("came to existance") after the entry into force of the above law.

(continues ... in Italian)