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Our article challenges conventional thinking in Customs by reframing the concept of control. Its core message is straightforward yet impactful: the problem is not insufficient control, but poorly designed control. It advocates for a transition from blanket verification to risk-based, intelligence-led approaches, where instruments such as self-certification are complemented by targeted ex-post checks and robust penalty structures for non-compliance. This perspective is consistent with growing evidence that overly complex origin requirements undermine both the ability and the willingness of firms to utilize trade preferences. The article goes beyond critique. It sets out a practical pathway toward reducing trader costs, improving compliance, and strengthening enforcement. In doing so, it calls for a broader shift in modern Customs systems (from more control to smarter control), a transition that is particularly critical in developing and least developed countries, where high control levels are often driven by their higher reliance on revenue collection at borders. Read it on the World Customs Journal.