The 2025 PAFTRAC Africa CEO Trade Survey Report reveals that amid the US protectionist tariffs and disrupted shipping routes, Africa’s top executives are increasingly turning their attention to intra-continental opportunities. The survey’s key message is that global fragmentation is accelerating continental integration, that Africa needs to trade more with itself to build resilience and reduce dependence on volatile external markets. The same shocks that threaten Africa’s access to traditional markets—uncertainty over AGOA renewal and the US’s shifting tariff policies—are strengthening the belief that the African Continental Free Trade Area (AfCFTA) is the continent’s most important option and vital economic safeguard.








