One of the recommendations contained in the Seychelles AfCFTA Implementation strategy is to promote a “Made in Seychelles” brand to increase visibility of Seychelles products in other AfCFTA member States, by leveraging diplomatic missions, consulates and the diaspora. In line with this strategy, Seychelles has recently introduced a regulation called “Seychelles Made Act” to promote locally produced goods, strengthen the country's manufacturing sector and raise the domestic and international profile of goods that are produced in Seychelles. This new legislation aims to increase the reputation and improve the positioning of Seychelles’ products domestically and on other markets, in an attempt to make them more attractive to consumers.