In Africa, the African Continental Free Trade Area (AfCFTA) has taken an almost a religious turn. Leaders, policymakers, economists, and business associations hail it as the ultimate key to unlocking intra-African trade, spurring industrialization, and attracting massive investment. With 55 countries and a market of 1.4 billion people, the AfCFTA's potential is indeed immense. The enthusiasm is palpable: I have seen people more excited about the AfCFTA than at the sight of a beautiful woman, and even met individuals including the title "AfCFTA evangelist", "AfCFTA enthusiast" or "AfCFTA advocate" on their resumés and business cards (I wonder why no one has ever thought to "AfCFTA-fanatic" or "AfCFTA-possessed"). One can easily picture them preaching at dusty border posts: "Reduce tariffs! Harmonize rules! Dismantle non-tariff barriers!"








