According to the 2021 Global Retail Development Index published by Kearney, Africa will emerge in the next years as the major retail hotspot on the world scenario. The Continent will progressively shift away from traditional models (represented by the galaxy of small, mostly family-owned retail, including informal businesses, that are current involved in the distribution of products to final consumers), evolving towards modern retail solutions, including large-scale distribution stores and e-commerce, that will offer lucrative investment opportunities to those that will enter into this business, especially in those countries with faster economic growth (economic growth generates more consumption) and a growing middle class, such as Morocco, Egypt, Ghana and Cote d'Ivoire.

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The Kenya National Bureau of Statistics (KNBS), in its latest Quarterly Gross Domestic Product Report, published in December 2021, reveals that Kenya’s real Gross Domestic Product (GDP) grew at an outstanding rate of 9.9 percent in the third quarter of 2021 (July-September), confirming the good performances of the Kenyan economy in the second quarter of 2021, when the country scored an impressive 10.1 per cent growth of its real GDP.

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