Although the majority of business leaders across Africa are optimistic about the economic benefits of the African Continental Free Trade Area (AfCFTA), detailed information on how to concretely benefit from the new agreement is still lacking. This is one of the main findings of a survey conducted by the Pan-African Private Sector Trade and Investment Committee (PAFTRAC) from August to October 2021 in 44 African countries plus the Americas and the Middle East, which has been recently published. The survey reveals that although 71% of respondents are persuaded that AfCFTA will encourage them to invest to grow their business (with only 2% of participants believing that the free trade area will have a negative impact on their business), almost two-thirds of respondents (62%) do not know where to access information about the AfCFTA.